Google and Publicis Groupe began to work together to promote a new model of advertising in the media. Tandem Internet giant and one of the four largest advertising holding companies in the world, plans to combine creativity and convenience of modern technology.
Collaboration Google and Publicis has already lasted a year, but had not received official publicity. Their cards Executive director of Google, Eric Schmidt (Eric Shmidt) and CEO of Publicis Group, Maurice Levy (Maurice Levy) revealed at the World Economic Forum in Davos, held two days ago.
According to Maurice Levy, some of his men for a few months will go to the office of Google, then Google as part of the state will move to the agency owned by Publicis ( network Leo Burnett and Saatchi. ). All experts will be appropriate training for them at a new location.
' We will share our expertise with Google in advertising communications and meeting the needs of customers. Google, in turn, will share their knowledge with us and the world of Internet technologies ...
Employees of both companies will work on new products and ad platforms. Now, says Levy, the basic idea of progress advertising model is under development. He stressed that the promotion will help bring Google to advertising what is it now lacks - manufacturability.
' The main task -' trifecta ' - he says. - The winners of our clients benefit Google, wins the advertising industry in the face of Publicis'.
Google denies any views on what the company is trying to improve its advertising business. Also, neither the Publicis, Google may not be constrained by the scope of this cooperation and will work with other advertising agencies, and with the Internet companies.
sostav. ru.
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